“Ribbon Ad” attribute property!

WCS and Attributes 2!

In the first post of this blog, I talked about the power of attributes in WCS and how business users can take advantage of this feature to transform a category page in a product self service system. You can check this here.

With the brand new FEP 7, business users won a powerful new way to use the attributes, it is the “Use as ribbon ad” property.

wcs Attribute propeties

wcs Attribute properties

*Notice that the old Facetable was renamed to “Use in faceted navigation”, Searchable to “Searchable in storefront” and “Use In merchandising” from FEP 6 is still there.

Now imagine the following scenario: Your store closes an exclusivity deal with an industry, and you will be the only reseller of a specific product.

Or your store will be making a presale of a tablet. Imagine you’d be able to inform that to the shopper in the vitrine display, in your category page or inside a e-marketing spot. Now this is possible with this new property “Use as ribbon ad”.

Check how it looks like:

WCS presale ribbon ad

WCS presale ribbon ad

WCS Exclusive Ribbon Ad

WCS Exclusive Ribbon Ad

Creating this nice effect is a piece of cake, you just have to follow these steps:

How to

  1. Access the Management Center, Catalog tool.
  2. Chose your Asset store.
  3. Search for the product.
  4. Go to the Descriptive attribute tab, in the product properties.
  5. Create a new attribute, or pick an already existing one.
  6. Define the attribute value to this product.
  7. Double click at the attribute, and flag the “Use as ribbon ad” checkbox.
  8. Wait for the next index build and “voilà”!

I showcased the 2 examples: Presale and exclusive, but we can use this cool feature to:

  • Advertise a promotion.
  • Advertise a special payment condition
  • Highlight a specific property like a brand.
  • Put a “New” stamp in the recent arrived products.
  • Put a “Last items” stamp
  • Put a “special sizes” stamps in clothes with special sizes.
  • Whatever else your e-commerce needs.

Hope you liked this new feature, and if you have any questions, please let me know, or leave a comment!

Source: http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/topic/com.ibm.commerce.management-center.doc/concepts/cpnribbonad.htm

WCS and Attributes links:

Unleash the power of attributes: http://blog.bazilio.me/wcs-attributes

WCS Attribute Ribbon Property: http://blog.bazilio.me/wcs-attribute-ribbon

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