“Ribbon Ad” attribute property!

WCS and Attributes 2!

In the first post of this blog, I talked about the power of attributes in WCS and how business users can take advantage of this feature to transform a category page in a product self service system. You can check this here.

With the brand new FEP 7, business users won a powerful new way to use the attributes, it is the “Use as ribbon ad” property.

wcs Attribute propeties

wcs Attribute properties

*Notice that the old Facetable was renamed to “Use in faceted navigation”, Searchable to “Searchable in storefront” and “Use In merchandising” from FEP 6 is still there.

Now imagine the following scenario: Your store closes an exclusivity deal with an industry, and you will be the only reseller of a specific product.

Or your store will be making a presale of a tablet. Imagine you’d be able to inform that to the shopper in the vitrine display, in your category page or inside a e-marketing spot. Now this is possible with this new property “Use as ribbon ad”.

Check how it looks like:

WCS presale ribbon ad

WCS presale ribbon ad

WCS Exclusive Ribbon Ad

WCS Exclusive Ribbon Ad

Creating this nice effect is a piece of cake, you just have to follow these steps:

How to

  1. Access the Management Center, Catalog tool.
  2. Chose your Asset store.
  3. Search for the product.
  4. Go to the Descriptive attribute tab, in the product properties.
  5. Create a new attribute, or pick an already existing one.
  6. Define the attribute value to this product.
  7. Double click at the attribute, and flag the “Use as ribbon ad” checkbox.
  8. Wait for the next index build and “voilà”!

I showcased the 2 examples: Presale and exclusive, but we can use this cool feature to:

  • Advertise a promotion.
  • Advertise a special payment condition
  • Highlight a specific property like a brand.
  • Put a “New” stamp in the recent arrived products.
  • Put a “Last items” stamp
  • Put a “special sizes” stamps in clothes with special sizes.
  • Whatever else your e-commerce needs.

Hope you liked this new feature, and if you have any questions, please let me know, or leave a comment!

Source: http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/topic/com.ibm.commerce.management-center.doc/concepts/cpnribbonad.htm

WCS and Attributes links:

Unleash the power of attributes: http://blog.bazilio.me/wcs-attributes

WCS Attribute Ribbon Property: http://blog.bazilio.me/wcs-attribute-ribbon

Unleash the power of facets and attributes!

Imagine what if your customers were able to “build” their own Shirts on your store? Or if they could assemble their preferred glass style without having to browse your store?

That is possible with WebSphere Commerce,  using the power of attributes as facets to achieve things beyond the imagination.

Look at this example, where your customer can virtually “build” his own glass, just like a self service system.

self

So, how can we do that?

The first step is understanding the types, variations and applications of attributes we have on the platform.

1 – Types:

 Predefined AttributesAttributes with predefined values – These attributes are best applied for common types, with repetitive values, like Screen Size for example. The Business User can define a range of possible values for this attribute (45″, 32″) and also a default one.

Assigned AttributesAttributes with assigned values – These attributes are best applied for very dynamic and not “predictable” values, in this kind of attributes, the business user is  able to insert virtually any kind of value.

 

2 – Main parameters:

mp

Displayable – This parameter defines if the attribute will be appearing in the product detailed description or not. With that, you can hide the attribute from a crawler or a user.
Comparable – This parameter defines if this attribute will be shown in the product comparison screen or not. A comparison screen rich in information helps the customer to make decisions.
Facetable –  This parameter dictates that the attribute values can be used as  “filters” in product lists, in order to improve shoppers’ experience. With facetables attributes, shoppers can filter multiples values of same attributes to check the products, almost building their own item. We can also use images to represent the attribute values in the left navigation bar, what allow us to create almost a “self service” system in the navigation of our store. This feature is really awesome!
Searchable – This parameter enables the attribute values or attribute name to be “found” using the store search functionality.

3 – Main Applications:

Descriptive attributes – These are attributes that are common for all product’s SKUs.      Perfect for facets and comparison.  Business Users have to define it just once, in the product level, and all SKUs inherit these values.
Example: All iPhone 5 have a 4 Inch screen size.

Descriptive attribute

Descriptive attribute

Defining attributes – These are attributes that change the products’ SKUs. They are also perfect for facets and comparison. Business users have to define it just once, on product level, and WCS automatically creates one SKU for each value of the attribute. Defining attributes can only be of the Predefined Values type. Assigned Values are not allowed.
Example. iPhone 5 can have Color Black&Slate or White&Silver
Also, capacity can be 16, 32 or 64 gb.

Defining attributes

Defining attributes

Now, that we know the types, parameters and applications of attributes, let’s see how to create a “self-service” system to choose a tablet, using facets and multiple choice attributes.

The first step is to identify the main attributes of our tablet products, and create the attributes, so let’s take as example: Size, Battery life and Storage.

To create a new attribute, we have to do the following, inside the catalog engine:

File -> New -> Attribute dictionary attribute with predefined values.

newatt

Then, we have to create our attribute, filling the name and general description, and we cannot forget to mark that this attribute will be Facetable, Comparable and Displayable.

*After save a attribute as Facetable, you can not undo this action without IT support.

nm

Then, we have to define all the possible values for each attribute. Like this example.

attvaluers

If you want to associate images to represent values and provide the following effect, we have to associate an asset with each value. For that, right click the attribute value column title, configure columns, and mark image path.

*Remember that we always can change the order of values with the sequence field

facetsimages

 

valueswimages

After that, our attributes are created  with all values filled.

Now, we have to associate these attributes to products and the values to the SKUs.

So, in our product details page, inside CMC, let’s go to the defining attributes tab, type the attribute name on the text field, then hit “find and add”.

fa

Now, our last step is to generate the SKUs for our tablet product. For that, right click the product on “active work” and choose generate SKUs.

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And this is the result:

attlist

Then, after your Staging Propagation job, and re-index prop job, your product category should looks like that:

r

*Remember that you can always change the sequence facets are displayed with a right click on the product category, choosing “show  facets” an changing the sequence value.




I hope that you have liked this post, so if you need any help, have question, want to suggest something or a new topic for the next post, please, leave a comment 😉