“Ribbon Ad” attribute property!

WCS and Attributes 2!

In the first post of this blog, I talked about the power of attributes in WCS and how business users can take advantage of this feature to transform a category page in a product self service system. You can check this here.

With the brand new FEP 7, business users won a powerful new way to use the attributes, it is the “Use as ribbon ad” property.

wcs Attribute propeties

wcs Attribute properties

*Notice that the old Facetable was renamed to “Use in faceted navigation”, Searchable to “Searchable in storefront” and “Use In merchandising” from FEP 6 is still there.

Now imagine the following scenario: Your store closes an exclusivity deal with an industry, and you will be the only reseller of a specific product.

Or your store will be making a presale of a tablet. Imagine you’d be able to inform that to the shopper in the vitrine display, in your category page or inside a e-marketing spot. Now this is possible with this new property “Use as ribbon ad”.

Check how it looks like:

WCS presale ribbon ad

WCS presale ribbon ad

WCS Exclusive Ribbon Ad

WCS Exclusive Ribbon Ad

Creating this nice effect is a piece of cake, you just have to follow these steps:

How to

  1. Access the Management Center, Catalog tool.
  2. Chose your Asset store.
  3. Search for the product.
  4. Go to the Descriptive attribute tab, in the product properties.
  5. Create a new attribute, or pick an already existing one.
  6. Define the attribute value to this product.
  7. Double click at the attribute, and flag the “Use as ribbon ad” checkbox.
  8. Wait for the next index build and “voilà”!

I showcased the 2 examples: Presale and exclusive, but we can use this cool feature to:

  • Advertise a promotion.
  • Advertise a special payment condition
  • Highlight a specific property like a brand.
  • Put a “New” stamp in the recent arrived products.
  • Put a “Last items” stamp
  • Put a “special sizes” stamps in clothes with special sizes.
  • Whatever else your e-commerce needs.

Hope you liked this new feature, and if you have any questions, please let me know, or leave a comment!

Source: http://pic.dhe.ibm.com/infocenter/wchelp/v7r0m0/topic/com.ibm.commerce.management-center.doc/concepts/cpnribbonad.htm

WCS and Attributes links:

Unleash the power of attributes: http://blog.bazilio.me/wcs-attributes

WCS Attribute Ribbon Property: http://blog.bazilio.me/wcs-attribute-ribbon

FEP 7 – e-commerce in a state of art!

I can’t deny how excited I am with the new features from FEP 7.

This next weeks will  be full of work writing about it. It so many features such as Page Composer, Page Layout, Product Ranking, Integration with comment system, Ribbon text, Attributes, Recursive Pages, New Preview, Widgets and others that I don’t now which one to choose.

For now, a sneak peek from the new aurora site,  and some CMC screens, that are incredible amazing!

mobilepreviewfep7 FEP7CMC

 

aurora

 

WCS FEP 7

WCS FEP 7

A few days ago, IBM release an announcement with some of the new WCS FEP 7 Features.

Take a look at:

WCS FEP 7 ANNOUNCEMENT

Some of the features I particularly liked:

Starter store responsive design: New responsive design techniques help enable business users quickly and easily create and manage mobile-optimized and tablet-optimized stores. WebSphere Commerce recognizes the type and size of the device the visitor is using and automatically optimizes and delivers content for that device. With responsive design, business users no longer have to manage individual stores for each device type. Responsive design helps:

  • Optimize the browsing experience in Aurora starter stores by leveraging responsive web design across devices with different screen sizes.
  • Lower the implementation cost by providing sample hybrid web applications for mobile phones and tablets, with responsive web content in WebSphere Commerce and mobile application management in IBM Worklight®.

Web Content Manager integration: With Web Content Manager integration, marketers and merchandisers can more quickly and easily create and manage content and incorporate content into a store for an improved customer experience. Web Content Manager gives Management Center users the ability to manage all WebSphere Commerce content within an integrated content management system. It provides users with rich text editing tools, content workflow, multilingual support, and content pre-rendering support. The prebuilt integration uses a punch-out mechanism to give Management Center users direct access to the Web Content Manager user interface for content editing.

Which features did you like? Leave a comment!